Checkmarx is the enterprise application security leader and the host of Checkmarx One™ — the industry -leading cloud-native AppSec platform that helps enterprises build #DevSecTrust.
Description
Who are we?
Checkmarx is the AI-powered application security leader helping the world’s most security- conscious enterprises secure the software that powers modern life. For more than two decades, our unified platform and services have helped organizations protect human- and AI- generated code from the first line through runtime, reducing risk across applications, cloud, and the software supply chain without slowing innovation.
We’re trusted by 1,600+ customers in 70+ countries, including some of the largest enterprises and governments in the world. Guided by research-led innovation and a developer-first mindset, we help every developer, security team, and enterprise build software that is risk-free by design.
What are we looking for?
We are looking for a strategic and results-driven Director of Marketing, Europe, to lead our regional field marketing strategy across Europe. This leader will manage a team of Regional Marketing Managers across Europe and will develop and execute integrated marketing programs that accelerate pipeline, support revenue growth, and strengthen partnerships with Sales, Channel, Customer Success, and Product Marketing.
Reporting to the VP of Global Growth Marketing, this role owns the regional go-to-market execution for new business, expansion, and partner-driven initiatives. The ideal candidate combines strategic thinking with operational excellence and has a proven track record of delivering measurable pipeline in enterprise B2B technology or cybersecurity organizations.
How will you make an impact?
You’ll shape how Checkmarx grows across Europe, turning global strategy into regional action and measurable business impact. Your main responsibilities will include:
Regional Go-to-Market Strategy
- Develop and execute integrated regional marketing plans aligned to corporate priorities and revenue targets.
- Translate product launches, corporate campaigns, and strategic initiatives into localized field execution.
- Build territory-specific marketing plans that support enterprise and commercial sales teams.
- Align marketing investments to account priorities, buying centers, and regional market opportunities.
Pipeline Generation
- Drive marketing-sourced and marketing-influenced pipeline through field events, executive programs, digital campaigns, webinars, workshops, and customer marketing.
- Optimize program performance based on pipeline contribution, conversion, velocity, and ROI.
- Partner closely with Demand Generation and Marketing Operations to ensure seamless campaign execution and measurement.
Sales Partnership
- Serve as the primary marketing partner for Regional Vice President of Sales.
- Participate in regional business reviews, forecast discussions, and account planning sessions.
- Identify pipeline gaps and develop targeted marketing programs to accelerate demand.
- Support strategic opportunities with executive engagement, customer references, and deal acceleration programs.
Partner Marketing
- Develop regional partner marketing plans with strategic alliances and channel partners.
- Execute MDF-funded campaigns, joint events, and co-marketing initiatives.
- Measure partner pipeline contribution and campaign ROI.
Events & Executive Programs
- Lead planning and execution of regional events, industry conferences, executive dinners, roadshows, and customer advisory programs.
- Ensure exceptional attendee experiences while maximizing pipeline generation and customer engagement.
- Partner with Corporate Events on flagship conferences and trade shows.
Cross-Functional Leadership
Collaborate with:
- Sales Leadership
- Product Marketing
- Demand Generation
- Brand & Communications
- Customer Marketing
- Marketing Operations
- Business Development (XDR/SDR)
- Channel & Alliances
to ensure coordinated execution across the buyer journey.
Performance Management
Own regional marketing performance including:
- Marketing-sourced pipeline
- Marketing-influenced pipeline
- Opportunity creation
- Pipeline velocity
- Campaign ROI
- Event performance
- Partner pipeline contribution
- Marketing attribution
- Account engagement
Provide regular executive reporting with actionable insights and optimization recommendations.
Requirements
What is needed to succeed?
- Bachelor's degree in Marketing, Business, or related field.
- You have a minimum of 7 years of experience in growth marketing or related roles with 4+ years of management roles
- 5+ years of B2B enterprise marketing experience.
- 3+ years leading Field Marketing within SaaS, cybersecurity, cloud, or enterprise technology.
- Demonstrated success partnering with enterprise sales organizations.
- Strong understanding of account-based marketing (ABM/ABX).
- Experience with partner and alliance marketing.
- Proven ability to influence executive stakeholders across Sales and Marketing.
- Excellent communication and presentation skills.
- Strong analytical and data-driven decision-making capabilities.
Nice to have
- Experience in Application Security, DevSecOps, or Cybersecurity.
- Experience marketing to CISOs, Security Leaders, and Software Development organizations.
- Familiarity with Salesforce, Marketo, HubSpot, CaliberMind, 6sense, Common Room, or similar GTM technologies.
- Experience supporting European markets
What success looks like
Success in this role will be measured by:
- Marketing-sourced pipeline growth
- Marketing-influenced revenue
- Regional pipeline attainment
- Pipeline conversion rates
- Event and campaign ROI
- Partner-generated pipeline
- Sales satisfaction and alignment
- Budget efficiency
- Program execution quality
- Forecast accuracy
Leadership Competencies
- Strategic thinker with strong business acumen
- Customer-first mindset
- Collaborative and highly cross-functional
- Data-driven decision maker
- Bias toward execution
- Strong project management skills
- Excellent communicator
What we have to offer
Checkmarx offers a great work environment, professional development, challenging careers, competitive compensation, great work-life balance, as well as great benefits and perks throughout the year. Checkmarx is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.